Audio-Technica announced the release of its ATH-TWX9 truly wireless in-ear headphones with digital hybrid noise-cancelling technology. Featuring 5.8mm high resolution drivers, these earbuds deliver an extended high-frequency range and improved sound detail for a superior listening experience.
With up to 6 hours of continuous playback and up to 18.5 hours of reserve power in the storage case, the ATH-TWX9 earbuds provide an extended listening experience with noise-cancelling audio activated. The charging case is not only compatible with Qi wireless chargers (sold separately) for easy place-and-go charging but is also equipped with a deep-UV LED sterilization system (with unique mirror processing) that eliminates bacteria and viruses from the surface of the headphones*.
The ATH-TWX9 earbuds are compatible with the A-T Connect app that gives you additional controls like low latency mode, a personalized noise-cancelling system, adjust and save EQ settings to the headphones, change L/R volume balance, select desired voice assistant (such as Amazon Alexa Built-in or Google Assistant), ability to change codecs, connected device management, and more. The low latency mode improves synchronicity between audio and video for smooth streaming and gaming.
In addition to low latency mode, these earbuds have ambience control for music playback and calls and features a touch sensitive control to choose from noise-cancelling and hear-through, which allows you to hear surrounding sounds via the built-in microphone. With Multipoint pairing, users can seamlessly switch between two connected devices. The ATH-TWX9 earbuds not only provide a superior listening experience, but a comfortable all-day wear with eartips featuring a hybrid structure of hard and soft silicone for best fit and sound performance available in twelve different fit options.
Additional features include crystal-clear call quality with the dual high-performance MEMS (micro-electromechanical system) mics, beamforming technology, and Qualcomm® cVc™ Generation 8.0 technology. The earbuds also feature Qualcomm® TrueWireless Mirroring which enables independent transmission to the left and right earbuds, reducing sound interruptions and delays for videos. Compatible with Qualcomm® Snapdragon Sound™, Qualcomm® aptX™ Adaptive audio, and Sony’s 360 Reality Audio, these earbuds provide an advanced listening experience. The ATH-TWX9 wireless earbuds have an IPX4-equivalent rain-and water-resistant design, for protection against sudden rain showers or when exercising.
Available in Ink black with dark bronze accents, the ATH-TWX9 truly wireless earbuds are available with an MSRP of $299. Accessories include 30 cm (1.0′) USB-A/USB-C charging cable.
The History of Audio-Technica
Audio-Technica is a renowned Japanese audio equipment manufacturer that has been a significant player in the world of turntables, headphones, and microphones since its inception in 1962. Founded by Hideo Matsushita in Tokyo, Japan, the company was created with a vision to develop high-performance audio equipment that could meet the needs of both professionals and audiophiles. The company’s initial focus was on producing high-quality phono cartridges, which laid the foundation for its growth and reputation in the audio industry.
Audio-Technica’s first major breakthrough came in 1962 with the release of the AT-1, a phono cartridge that garnered attention for its innovative design and excellent performance. The company’s ability to create precision components that captured the fine details of recorded sound quickly gained recognition among audio engineers and enthusiasts. Audio-Technica’s reputation for high-quality phono cartridges, particularly its innovative moving magnet (MM) and moving coil (MC) designs, helped establish the brand in both the consumer and professional markets.
The company’s commitment to high-fidelity sound reproduction led to the development of new products across various audio categories. In the 1970s, Audio-Technica began producing professional-grade headphones, quickly gaining popularity in the broadcasting and recording industries. The company’s ATH-series headphones, introduced in the late 1970s, became highly regarded for their clarity, comfort, and durability, establishing Audio-Technica as a leading name in headphone design.
In the 1980s, Audio-Technica expanded its product range even further, adding microphones and other professional audio equipment to its lineup. The company’s microphones, such as the popular AT2020 and AT2035, became staples in studios around the world due to their superior sound quality and affordability. Audio-Technica’s microphones were praised for their ability to accurately capture sound in both live and studio settings, helping the company establish a strong presence in the professional audio market.
In the 1990s, Audio-Technica made a notable entry into the consumer headphone market with the introduction of the ATH-M50 headphones. These headphones quickly gained a loyal following, particularly among audiophiles, DJs, and music producers, thanks to their balanced sound signature and durable construction. The ATH-M50 became one of the most popular models in the company’s history and remains a cornerstone of its product lineup to this day.
During the early 2000s, Audio-Technica also made significant strides in the turntable market, reintroducing high-quality analog turntables at a time when digital music formats were becoming dominant. The company’s turntables, particularly models like the AT-LP120, received praise for their affordability, performance, and ability to introduce new generations of listeners to vinyl records. Audio-Technica’s turntables became a go-to choice for both new vinyl enthusiasts and seasoned collectors looking for high-quality playback equipment.
In recent years, Audio-Technica has continued to innovate, producing a wide variety of products that span both the professional and consumer audio markets. The company remains known for its commitment to engineering precision, with an emphasis on sound quality, durability, and affordability. Audio-Technica’s headphones are available in a range of models catering to different uses, from high-end audiophile models to industry-standard headphones for DJs and broadcasters.
The company’s turntables, which have seen a resurgence in popularity with the vinyl revival, continue to be praised for their combination of performance, build quality, and accessibility. Audio-Technica’s innovative features, such as its integrated phono preamps and direct-drive motor systems, have made its turntables a popular choice among both casual listeners and serious audiophiles.
