Audiophile loudspeaker company, Bowers & Wilkins, has launched a new version of its award-winning wireless speaker in collaboration with long-standing partner, McLaren Automotive. Introducing the new Zeppelin McLaren Edition.
The new McLaren-inspired version celebrates both the partnership between two leading performance brands and McLaren’s 60th anniversary.

Audiophile Sound Meets Iconic McLaren Design
Following the success of the Px8 McLaren Edition headphone, Bowers &Wilkins has created a specially designed version of its Zeppelin wireless speaker, featuring a refined Galvanic Grey finish and subtle Papaya Orange highlights inspired by McLaren Automotive’s design approach.
Reflecting McLaren’s technical and performance-led aesthetic, the ZeppelinMcLaren Edition offers the high-performance sound quality synonymous with Bowers & Wilkins, coupled with a design that connects fans of McLaren cars to the visual identity of the McLaren brand.
A Reimagined Wireless Speaker for the Streaming Age
The Bowers & Wilkins Zeppelin is a complete stereo system in onecomponent, a wireless smart speaker reimagined for the streaming age. It features reference-quality drive unit technologies arranged in dedicated left and right speaker assemblies around a central, large subwoofer, all poweredby 240W of amplification. The result is room-filling stereo sound no single-box rival can match.
Combining proven drive unit technology with its high-resolution streaming platform, the overall result is exceptional music performance whether from awirelessly connected source or via a streaming service.
Upgraded multi-room capability and new streaming services
Coinciding with the launch of the new Zeppelin McLaren Edition, Bowers & Wilkins has introduced wireless multi-room capability. The new model, along with all compatible Zeppelins, will now benefit from extended multi-room compatibility with both the Panorama 3 and the Formation portfolio of wireless speakers. This allows Bowers & Wilkins users to seamlesslyconnect and configure their in-home wireless speaker system, all easily set-up and controlled via the Bowers & Wilkins Music app for ultimate convenience.
Inspired by 60 years of McLaren Racing and Design
Bowers & Wilkins is also announcing a limited-production version of the Zeppelin created tocelebrate the 60th anniversary of McLaren and Bruce McLaren’s legacy. Only sixty pieces of theZeppelin McLaren 60th Anniversary Edition will be produced.
This limited-edition version features racing livery-inspired colors, including a vibrant orange finish,giving the Zeppelin’s instantly recognizable silhouette an even more distinctive aesthetic, while a Speedy Kiwi on the rear of the product pays homage to Bruce McLaren’s pioneering vision. The sixty limited-edition models are available exclusively from select McLaren dealerships worldwide.
This is a Limited Edition Audiophile-Grade Wireless Speaker
Only 60 units will be made and at $899, this is likely to be a collector’s item upon its release.