Gordon J. Technologies Inc., parent company of Clarus high-fidelity audio cable, power conditioners and digital-to-analog convertors, and its sister company, Tributaries A/V Cables, today announced a series of new, high end audiophile AC Power cables designed to use advanced technology to block out negative, external factors from a high performance music playback system via its electrical connections.
“An audiophile system is only as good as its weakest link and often in higher end systems, one of the biggest places to improve one’s sound is to deal with AC power problems,” says Joe Perfito, Founder and CEO, Gordon J. Technologies Inc. “Our new Crimson and Aqua AC power cables are the result of us going to extreme measures to find ways to remove any negative effects that noise has on an audiophile-grade system.”
Performance Advantages From Clarus Crimson and Aqua AC Power Cables
The new Clarus Crimson and Aqua power cable designs employ heavy multi-gauge, individually insulated PCCC conductors geometrically arranged in alternating lays and twists to cancel out high-frequency noise residing on the AC line thus reducing distortion. This helps to protect the power cable from extraneous noise generated by the ingress of Radio Frequency Interference (RFI), Clarus Cables’ Crimson and Aqua power cable’s conductors are surrounded by heavy shielding consisting of an aluminum foil wrap and a 90 percent silver-plated copper braided shield.
The Clarus Mark II power cable design features new, sophisticated proprietary connectors and termination processes. The Mark II Clarus AC power connector contacts and termination pins are specifically made with C1100 pure copper that has superior electrical and thermal conductivity. During the termination process, the cable’s multi-layered shield is connected to the source connector (NEMA 5-15P) end only thus sending noise to the ground.
Shielding the signal doesn’t stop at the cable: the Clarus Mark II connector housing is wrapped in a brass shell that is covered in light-weight carbon fiber and sealed with an aluminum collar to further protect from noise getting into the signal path. Termination of the line, neutral and ground wires to the connector contacts involves first preparing the power cable wires by stripping the PE insulation, maintaining the original twist in the conductor and dipping in a high temperature solder pot.
Clarus Mark II power cables are terminated with proprietary Nema 5-15P male US Type B and female IEC C15 connectors. Since IEC receptacles are notorious for accidental disconnection, Clarus solves this problem with a proprietary high-retention C15 connector.
At the molded end of the IEC C15 there is a raised collar. Simply insert the plug into an IEC receptacle and, when a “click” is felt, the plug is seated securely for a tight fit and reliable connection.
Clarus Crimson and Aqua Mark II Source and High-Current power cables are custom made to order in Orlando, FL by skilled craftsmen at Gordon J. Gow Technologies headquarters.
Suggested Retail Prices of Six Foot AC Power Cables:
- $1,110.00 Clarus Aqua Source Power Cable
- $2,220.00 Clarus Crimson Source Power Cable
- $1,500.00 Clarus Aqua High-Current Power Cable
- $3,000.00 Clarus Crimson High-Current Power Cable
The Audiophile History of Clarus Audio
Clarus Audio is a name that may not have the decades-long legacy of some of the biggest audiophile brands, but it has quickly earned its place among the most respected high-performance cable manufacturers in the high-end audio world. What makes Clarus unique isn’t just its engineering chops or sonic performance—it’s the fact that it was born out of a company that already knew a thing or two about delivering signal with integrity: Tributaries.
Tributaries Cable, founded in the 1990s by industry veteran Joe Perfito, was well-established in the home theater and custom installation worlds. The company gained a reputation for creating well-made, reliable interconnects and speaker cables that didn’t break the bank and consistently delivered solid performance. While Tributaries continued to thrive in the CI (custom integration) market, Perfito saw an opportunity to enter the high-end audiophile space with a product line that wasn’t constrained by price points or mass-market demands.
That vision became Clarus Audio. Officially launched in the early 2010s, Clarus was designed from the ground up as a no-compromise, performance-first brand aimed at discerning listeners who demand absolute clarity, precision, and emotional connection from their systems. While many cable companies enter the high-end space by simply slapping new branding on upgraded versions of their lower-tier products, Clarus went a different route: they started fresh, investing in advanced materials, proprietary designs, and comprehensive testing.
One of the defining aspects of Clarus Audio is its partnership with Jay Victor, a respected engineer and cable designer known throughout the industry for his deep understanding of metallurgy, cable geometry, and electrical performance. Victor brought a methodical, scientific approach to Clarus’ designs, using multi-gauge conductors, advanced dielectric materials, and precision-twisted geometries to reduce noise and preserve signal purity.
Clarus’ first products—interconnects, speaker cables, and power cords—were met with immediate respect in audiophile circles. These weren’t just boutique cables with heavy jackets and flashy packaging; they were genuinely engineered to improve system performance. Listeners noted the enhanced sense of space, dynamic contrast, and tonal balance they brought to high-resolution systems. The brand didn’t make bold, unprovable claims; it focused on demonstrable improvements and sound engineering.
What helped Clarus stand out even more was its build quality. Every cable was made with the same level of attention to detail you’d expect from a Swiss watchmaker. From the precision-machined connectors to the high-purity OCC (Ohno Continuous Cast) copper conductors, Clarus gear didn’t just look high-end—it felt like it belonged in reference-level systems. The brand understood that audiophiles aren’t just buying cable; they’re buying confidence, consistency, and trust in the signal chain.
As Clarus gained traction, it expanded its lineup, introducing USB cables for digital audio applications, phono cables for analog lovers, and AC power solutions to complete the signal path. Each new product followed the same philosophy: measure everything, test relentlessly, and voice the cables for real-world listening.
Clarus also took power seriously—recognizing that clean, stable AC power is foundational to any high-end system. The Clarus Concerto and Duet power conditioners brought the company’s signature engineering rigor to the often-murky world of power treatment. These units weren’t just fancy surge protectors—they were acoustically designed to isolate components, lower the noise floor, and allow gear to perform at its absolute best.
Importantly, Clarus didn’t position itself as a “luxury lifestyle” brand or get caught up in the pseudo-scientific marketing that has plagued parts of the cable world. The company focused on credibility. It made its gear available through specialty retailers and invited real comparisons in real systems. The feedback from both press and audiophiles was consistent: Clarus products deliver.
Another strength of Clarus Audio is its scalability. While the company is firmly positioned in the high-end space, it offers a range of products that allow enthusiasts to build out a system gradually. Whether starting with a single pair of speaker cables or going full loom with matching interconnects, power cords, and power distribution, Clarus gives users a clear upgrade path without forcing all-or-nothing decisions.
