The Revox B77 is a true icon in the audio world. Famous and awarded for its outstanding sound reproduction and high-quality, sustainable construction, it sets the standard for analog audiophile excellence.
As a Revox product, it reproduces music exactly as the artists recorded it in the studio.
With the new B77 MK III Stereo Tape Recorder, the Revox development team has now redesigned this special product and improved it with significant new features.
The entire electronics have been optimized with the components and simulation options available today. Proven components are still used, such as improved original Revox pickups with a considerably longer service life and the unique Revox motors. The result is this outstanding new version: the B77 MK III.
All the new details, such as the audio technology for even better sound reproduction and recording quality, the precisely manufactured, high-quality Revox pickups, a digital counter, the ability to play all common tape standards, a wide range of connection and optional expansion options have been perfected by our developers, technicians and designers. The B77 MK III is manufactured in the Revox factory in Villingen.
The result is an extraordinary sound experience and an immediately recognizable yet visually new highlight.
Built for Eternity
Like its predecessors, the new B77 MK III is manufactured to the highest quality standards as an audiophile masterpiece and visual work of art and stands for demonstrable sustainability like no other audio product. The high level of production and quality control required for the B77 MK III means that no more than 20 machines can be produced per month.
Created for the Extraordinary
With the B77 MK III, the Revox development team has once again decisively extended the limits of what is possible in analog audio technology.
Therefore, this new Revox B77 is something unique and created for those who are looking for the best and therefore rely on the incomparable sound and manufacturing quality of Revox!
The B77 MK III now closes the circle from the recording studio directly to the living room. Never before has it been possible to listen to analog music recorded in the recording studio at home without converting it to a digital format.
Only Revox offers this continuity of analog high-end, from analog music recording to analog music playback at home!
The unique music experience is raised to a whole new level
by the perfectly matched B77 MK III and the Revox Analog Master Tapes.
A must for every music lover who wants to experience the best possible music quality at home.
Price: $ 15,950
The Audiophile History of REVOX and the Revival of Reel-to-Reel Players
REVOX holds a unique place in the history of high-end audio. For decades, the Swiss-based company was known for precision engineering, durable build quality, and its association with the golden age of analog tape. Today, as reel-to-reel tape makes a slow but notable comeback among serious audiophiles, REVOX is once again part of the conversation—not just as a legacy brand, but as one of the key players in tape’s original heyday and now its quiet revival.
The origins of REVOX date back to 1948, when Willi Studer founded his namesake company in Switzerland. Studer initially focused on building oscilloscopes and measuring equipment, but by the early 1950s, the company had shifted focus to audio recording equipment. The first REVOX-branded tape recorder, the T26, appeared in 1952 and was marketed toward consumers. At the same time, the Studer brand—technically a sister company—was aimed at the professional recording and broadcast market.
The real breakthrough came with the REVOX A77, launched in 1967. This machine would go on to become one of the most iconic open-reel tape recorders of all time. The A77 was affordable (relative to its professional counterparts), well-built, and reliable. It used high-quality heads, motors, and transport systems that gave it a level of performance that far exceeded most consumer machines. For many audiophiles and semi-professional users, the A77 was the gateway to serious reel-to-reel listening and recording.
Following the A77, REVOX introduced the B77 in the late 1970s, which included electronic upgrades, improved transport controls, and expanded tape handling capabilities. These machines were built like precision instruments. They featured servo-controlled capstans, direct-drive motors, and the kind of tight mechanical tolerances that Swiss engineering was known for. They were also designed to be serviceable, which is a big reason so many of them are still in use today.
REVOX tape machines became fixtures in broadcast facilities, music studios, and high-end home systems. The brand gained a reputation for making serious gear that didn’t require you to be a professional engineer to use it. That said, the learning curve for reel-to-reel—threading tape, setting levels, maintaining heads—kept it mostly in the hands of committed hobbyists.
As digital technology took over in the 1980s and 1990s, REVOX gradually shifted focus away from tape. The market for reel-to-reel all but disappeared, and the company began offering integrated components, CD players, and other lifestyle-oriented audio gear. But the reputation of REVOX’s classic tape machines only grew. Even decades after production ended, collectors and tape enthusiasts continued to seek out well-maintained or refurbished A77s and B77s, along with the rarer PR99 and C270 models.
In recent years, a small but dedicated group of audiophiles and mastering engineers has helped revive interest in reel-to-reel playback. Part of that resurgence comes from the format’s undeniable analog warmth, but it’s also driven by a desire to own a format with high headroom, extended frequency response, and a tactile experience that no digital format can replicate.
New tape labels have emerged, offering licensed album reissues on 15 IPS reel-to-reel tape, usually duplicated directly from the master or second-generation analog tapes. These are not mass-market releases—they’re expensive, limited edition, and aimed squarely at serious collectors. But they’ve created a new ecosystem for tape playback, which in turn has increased demand for classic REVOX machines and high-end refurbishing services.
Unlike cassette decks, which were mostly optimized for convenience and portability, reel-to-reel offered genuine audiophile performance when done right. Machines like the REVOX B77, when properly calibrated and aligned, still rival some of the best analog sources available. For collectors and enthusiasts, the appeal lies in both the sonic performance and the engineering behind the machines.
REVOX, while no longer producing new reel-to-reel recorders, has benefited from this renewed interest. The company continues to operate, with a focus on lifestyle audio and custom install solutions, but their vintage products have taken on new life in the used market. Technicians specialize in restoring these machines, offering replacement parts, head relapping services, and transport overhauls that bring 40- and 50-year-old machines back to factory spec.
The revival of reel-to-reel isn’t likely to become a mainstream trend—it’s too expensive, too hands-on, and too impractical for casual listeners. But for audiophiles who value analog formats and historical gear, it represents a connection to a time when recording and playback were highly physical processes, and when companies like REVOX were at the forefront of mechanical audio innovation.
As digital continues to dominate modern listening habits, the reel-to-reel revival is less about nostalgia and more about rediscovery. Listeners are returning to tape for the sound, the build quality, and the immersive experience. And in that space, REVOX continues to hold its place as one of the great names in analog history—built not on marketing, but on machinery that was made to last.
Beautiful but expensive.